The Learning Center

If you’re like many business owners today, you’re struggling to achieve your sales goals.

Maybe you’re unable to get the visibility you need. Maybe you’re not generating enough leads, or enough qualified leads. Maybe your conversion rate is too low. Or your close rate is too weak. Or your sell cycle is too long. Or you can’t get the prices or margins you need for you to be profitable. But it’s just not working.

Welcome to The Learning Center. Here you can find everything you need, including personalized help from, so you can develop and implement a successful Marketing and/or Sales program – no matter what you’re selling, how, or to whom – based on the time-tested Lead Generation Paradigm.

At least since the advent of Marketing 2.0, Lead Generation has been thought of as the “red-headed stepchild” of business. Too accountable for the creative Marketing types. Too “low rent” for the polished Sales types.

At the same time, some people think of Lead Generation as a magical tactic that you can bolt onto a failing Marketing program in order to fix it. Others think of it as list acquisition, a pre-packaged opportunity you can buy, or maybe just someone else’s problem.

In fact, Lead Generation is, as it has been for over 100 years, the most effective strategy for achieving revenue growth, market share growth and profitability growth – if you know what you’re doing. And contrary to it being a function within Marketing or Sales, it’s actually a strategy that overarches and controls your Marketing or Sales plans, making them work, work well, and work together.

To learn more about Lead Generation and how to grow your business, subscribe to the Learning Center. Here you’ll find everything you need in order to grow your sales, your market share and your profitability, based on the Lead Generation Paradigm – a proven strategy for growth, and insuring that opportunities make it quickly, successfully and profitably into and through your sell cycle.

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What Is the Learning Center?

A Place to Get Help

One of the biggest problems Marketers have today is that there are simply too many options. Whether it’s where to advertise, what tech stack to use, or who to hire, you could easily have thousands of options to choose from.

While you can easily choose a vendor or solution based on ratings, proximity, or price, the real problem isn’t who to use, it’s what to do. It’s how to position your offering. It’s what are the right tactics to reach your market. And it’s how do you persuade people to be interested enough to buy.

Few, if any, vendors will know the answers to those questions – outside of pushing you into a strategy that utilizes their services and makes money for them. Rather, most just assume you know the answers, which you probably don’t. But ultimately they really don’t care.

But we do.

The difference between and everyone else is that we’re “solution agnostic.” We’re not married to any particular solution; we just care about what’s going to work for you. And that starts with the basics of developing a go-to-market strategy that has a chance of succeeding.

And that’s what you get at the Learning Center: Expert advice, objective answers, and solutions that have a high probability of working.

Subscribe Today and Start Winning

FREE Level

Sample Content


  • Cold Calling Videos
  • How to Write a Case History
  • How to Plan a Cold Call

Case History Examples

  • Managed Services
  • IT Services
  • Trucking & Logistics
  • Penetrating the BMS Market

Blog Posts

  • The Marketing 2.0 Crime of the Century
  • Doing the Right Things vs Doing Things Right


  • Business owners and their challenges
  • Solution providers
  • And more!


  • How much does Lead Generation really cost?
  • How to Create a Business Plan
  • How to Find New Business Relably
  • Positioning: Why It’s More Important than Ever
  • What Makes a Good Lead Generation Specialist?
  • What Is a Qualified Sales Lead?
  • And more!


Sample Content

The Lead Generation eBook and Video Series

  • The Lead Generation Paradigm
  • The Cold Calling Example
  • Structuring Your Campaign
  • Designing Your Calls
  • The Details of the Call
  • Considerations
  • Checkpointing the Revolution
  • It’s All about the Needs

Premium Articles

  • High Performance Market Opportunity Development
  • Building Your Sales Engine
  • Leveraging Channel Partners
  • Successful Recruiting
  • And more!

The ToolSet

  • Case History Developer
  • Application Matrix
  • Funnel Management
  • Fire Your Low Performers
  • Sales Skills Assessments
  • EVC Calculator
  • Cost-per-Lead Calculator
  • And More

Sales / Marketing Consulting

  • 1 hour / month included
  • Strategy Review
  • Podcast / Interview


Sample Content

Customized Training and Coaching

  • Cold Calling Training
  • Sales Coaching
  • Strategy Development

Additional Tools

  • Contact Lists
  • Access to Fulfillment Services

Sales / Marketing Consulting

  • 2 hours / month included
  • Collateral Material Review

And More!

  • Customized sevices designed to enable you to achieve your revenue goals.