Learning Center

If you’re like many people today, you’re struggling to achieve your sales goals.

Maybe you’re unable to get the visibility you need. Maybe you’re not generating enough qualified sales leads. Maybe your conversion rate is too weak. Or your close rate is too low. Or your sell cycle is too long. Or you can’t get the prices or margins you need for you to be profitable. But it’s just not working.

Welcome to The LeadGen.com Learning Center, where you can find everything you need to develop and implement a successful Marketing and Sales program – no matter what business you’re in.

At least since the advent of Marketing 2.0, Lead Generation has been thought of as the “red-headed stepchild” of business. Too accountable for the creative Marketing types. Too pedestrian for the sophisticated Sales types.

Some people think of lead generation as a magic tactic you can implement in order to fix a failing Marketing program. And others think of it as list acquisition or lead qualification.

In fact, Lead Generation is, and has been for over 100 years, the most effective strategy for achieving revenue growth, market share growth and profitability growth – if you know what you’re doing.

Subscribe to the LeadGen.com Learning Center, and get everything you need in order to grow your business, based on the Lead Generation Paradigm – a proven strategy for growing your sales, and insuring that opportunities make it quickly, successfully and profitably through your sell cycle.

FREE Membership

Sample Content


  • Cold Calling Videos
  • How to Write a Case History

Case History Examples

  • Managed Services
  • IT Services
  • Trucking & Logistics
  • Penetrating the BMS Market

Blog Posts

  • The Marketing 2.0 Crime of the Century
  • Doing the Right Things vs Doing Things Right


  • Jarvis Media
  • And more!


  • How much does Lead Generation really cost?
  • How to Create a Business Plan
  • How to Find New Business Relably
  • Positioning: Why It’s More Important than Ever
  • What Makes a Good Lead Generation Specialist?
  • What Is a Qualified Sales Lead?
  • And more!


Sample Content

The Lead Generation eBook and Video Series

  • The Lead Generation Paradigm
  • The Cold Calling Example
  • Structuring Your Campaign
  • Designing Your Calls
  • The Details of the Call
  • Considerations
  • Checkpointing the Revolution
  • It’s All about the Needs

Premium Articles

  • High Performance Market Opportunity Development
  • Building Your Sales Engine
  • Leveraging Channel Partners
  • Successful Recruiting
  • And more!

The LeadGen.com ToolSet

  • Case History Developer
  • Application Matrix
  • Funnel Management
  • Fire Your Low Performers
  • Sales Skills Assessments
  • EVC Calculator
  • Cost-per-Lead Calculator
  • And More

Sales / Marketing Consulting

  • 1 hour / month included
  • Strategy Review
  • Podcast / Interview

AFFILIATE Membership

Sample Content

Customized Training and Coaching

  • Cold Calling Training
  • Sales Coaching
  • Strategy Development

Additional Tools

  • Contact Lists
  • Access to LeadGen.com Fulfillment Services

Sales / Marketing Consulting

  • 2 hours / month included
  • Collateral Material Review

And More!

  • Customized sevices designed to enable you to achieve your revenue goals.