Learning Center
Lead Generation:
The Missing Link between Marketing and Sales
If yours is like many businesses today, you’re struggling to achieve your sales goals.
Maybe you’re unable to get the visibility you need. Maybe you’re not generating enough qualified sales leads. Maybe your conversion rate is weak. Or your close rate is too low. Or your sell cycle is too long. Or you can’t get the prices or margins you need for you to be profitable. But it’s just not working.
Welcome to The LeadGen.com Learning Center, where you can find everything you need so you can develop and implement a successful Marketing and Sales program – no matter what business you’re in.
About The Lead Generation Paradigm
At least since the advent of Marketing 2.0, “Lead Generation” has been thought of as the “red-headed stepchild” of business development. Too accountable for creative Marketing types. Too pedestrian for the polished Sales types.
Some people think of “lead generation” as a magic tactic you can implement in order to fix a failing Marketing program. And others think of it as “lead qualification”.
In fact, Lead Generation is, and has been for over 100 years, the most effective strategy for achieving revenue growth, market share growth and profitability growth – if you know what you’re doing.
Subscribe to the LeadGen.com Learning Center, and learn everything you need to know in order to grow your business, based on the Lead Generation Paradigm – a proven strategy for finding new business, and insuring that opportunities make it quickly, successfully and profitably through your sell cycle.
Free
The FREE level gives you access to many, highly informative blog posts, articles, case histories, and the video/podcast interview series.
Subscriber
As a Subscriber, in addition to the free content, you get access to the “Lead Generation: The Missing Link between Marketing and Sales” ebook and video series, premium content, and the LeadGen.com tool-set. You will also have the opportunity to be interviewed for our video/podcast series. as well as access to one free hour of consulting per month.
Affiliate
As an Affiliate, in addition to the Subscriber content, LeadGen.com will provide you with customized training, two hours of consulting per month, as well as access to our fulfillment services, co-marketing program, and skills certification program.